In One Test Before Product Launch, Customers Try a Sample

question 114

Multiple Choice

In one test before product launch, customers try a sample product and are then surveyed to understand whether or not they would buy\use the product again. This is known as

• A)premarket testing.
• B)market testing.
• C)alpha testing.
• D)concept testing.
• E)prelaunch testing.

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Definitions:

Explanatory Variables

Elements within a statistical model that are responsible for fluctuations in the dependent variable, often called independent variables.

Marital Status

A person's legal relationship status, indicating whether they are single, married, divorced, or widowed.

Level Of Happiness

A subjective assessment or measure of a person's feelings of well-being or joy, often on a scale.

Skill Level

A measure of competence or proficiency in a specific area or activity.