For Products Like Pencils and Paper Clips,which Provide the Same

question 61

Multiple Choice

For products like pencils and paper clips,which provide the same benefit for all consumers,marketers should probably use a(n)

• A) concentrated targeting strategy.
• B) lifestyle segmentation strategy.
• C) benefit segmentation strategy.
• D) undifferentiated targeting strategy.
• E) differentiated segmentation strategy.

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Definitions:

Conglomerate

A large corporation composed of diverse companies operating in various industries under one corporate group.

Production Synergies

The cost-saving or performance-enhancing effects achieved when two or more entities (e.g., companies or departments) combine their production efforts.

Diversify Risk

The strategy of spreading investments across various financial instruments, industries, or other categories to reduce risk.

Synergies

The additional value created by combining two companies or entities, often realized through cost savings, increased revenues, or enhancements in productivity.