While Demographic and Geographic Segmentation of Retail Customers Is Relatively

question 87

Multiple Choice

While demographic and geographic segmentation of retail customers is relatively easy,these characteristics do NOT help marketers determine

• A) how old their customers are.
• B) what their customers need.
• C) where their customers live.
• D) which customers have young children.
• E) what income brackets their customers are in.

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Definitions:

Flapping Wings

The movement of wings up and down, characteristic of birds, bats, and some insects, allowing for flight or balance.

Flashing Light

A light that blinks on and off to attract attention or convey a message, commonly used in signaling, warning, or decorative devices.

Observational Learning

The process of watching how others behave and learning from their example.

Insight Learning

A form of problem-solving where the solution comes suddenly and unexpectedly after a period of contemplation, seeing the problem in a new way.