VALS Is the Most Widely Used ________ Segmentation Tool

question 116

Multiple Choice

VALS is the most widely used ________ segmentation tool.

• A)geographic
• B)behavioral
• C)psychographic
• D)benefits
• E)geodemographic

Recognize the methods for measuring, recording, and reporting product costs.

Identify the documents used in job order costing systems for recording direct labor and material costs.

Understand the treatment of factory overhead, including the concepts of applied, underapplied, and overapplied overhead.

Comprehend the role of perpetual inventory systems and the maintenance of controlling accounts and subsidiary ledgers in job order costing.

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Definitions:

Removing Stimulus

The process of taking away or reducing a particular stimulus in order to decrease a response or behavior.

Positive Punishment

a behavioral concept where an undesirable consequence is added after a behavior to decrease the likelihood of that behavior occurring again.

Decrease

A reduction in size, amount, extent, or intensity.

Addition

A mathematical operation where two or more quantities are combined to make a sum.