"Why Create a Perceptual Map?" Asked David

question 80

Multiple Choice

"Why create a perceptual map?" asked David.Andreas,the senior marketing manager,gave him four reasons.Which of the following is NOT a valid reason?

• A) "It's a quick way for senior managers to see not only our product but each of our competitors,all at once."
• B) "It's a way to demonstrate the dimensions that our customers think are important."
• C) "It shows where we aren't-and where our competitors aren't-in our customers' and prospects' minds."
• D) "It's a way to show the position of the company in ten years."
• E) "We can easily show where we are positioned and how large the market is."

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Definitions:

Online Survey Designs

Strategies for creating and implementing surveys that are distributed and completed over the internet, considering factors like engagement and response rate.

Placebo Groups

Groups in experimental research that receive a treatment with no active therapeutic effect, used as a control to measure the impact of the actual treatment.

Waiting-list Control

A group in experimental research that does not receive the intervention during the study but is promised to receive it once the study is completed, used to control for placebo effects.

Operational Definitions

Precise descriptions of the variables used in a study, defining them in terms of the specific operations or techniques used to measure or manipulate them.