Positioning Strategies Generally Focus Either on How the Product Benefits

question 132

True/False

Positioning strategies generally focus either on how the product benefits the consumer or on how it is better than competitors' products.

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Definitions:

Investment

The action of dedicating financial resources in expectation of gaining profits or income.

Discounted Payback Period

The time it takes to recoup an investment considering the time value of money, by discounting future cash flows to present value.

Market Value

The immediate cost at which services or assets are exchangeable in a free trading market.

Net Present Value

A financial metric that discounts all expected future cash flows to their present value to assess the viability or profitability of an investment.