Many Companies Use the Internet to Allow Consumers to Design

question 77

Multiple Choice

Many companies use the Internet to allow consumers to design customized products; for example, Nike allows customers to order shoes with custom color combinations. This is a form of

• A)micromarketing.
• B)concentrated targeting.
• C)psychographic segmentation.
• D)differentiated targeting.
• E)undifferentiated targeting.

---

Definitions:

Prepaid Expenses

Expenses paid for in advance and recorded as assets until they are actually used or consumed.