The Potential Benefits of Brand Extension Do NOT Include

question 27

Multiple Choice

The potential benefits of brand extension do NOT include

• A) allowing the perception of a brand with a quality image to be carried over to the new product.
• B) lowering marketing costs.
• C) boosting sales of the core brand.
• D) spending less on creating brand awareness and associations.
• E) diluting brand equity.

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Definitions:

Permanent English Settlement

Jamestown, Virginia, established in 1607, recognized as the first enduring English settlement in what would become the United States.

Private Business Organization

An enterprise owned by individuals or groups not affiliated with the government, focusing on profit generation through offering goods or services.

Spanish Warships

Refers to naval vessels belonging to Spain's military, historically significant in various conflicts including the Spanish-American War.

Jamestown

The first permanent English settlement in North America, established in 1607 in Virginia.