________ Segmentation Is the Most Common Basis of Consumer Market

question 111

Multiple Choice

________ segmentation is the most common basis of consumer market segmentation because these segments are easy to define and usually easy to reach.

• A)Geographic
• B)Psychographic
• C)Behavioral
• D)Benefits
• E)Demographic

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Definitions:

Lessor

The party in a lease agreement who owns the asset and grants its use to another party (the lessee) for a specified period in exchange for payment.

Leveraged Lease

The lessor borrows a portion of the funds needed to buy the equipment to be leased.

Lessee's Standpoint

A perspective focusing on the rights, obligations, and financial impacts on the individual or entity that leases an asset from another.

Unleveraged Lease

A lease agreement where the lessee does not increase their leverage ratio by adding debt to finance the lease.