In Order to Develop Psychographic Segments,the Marketer Must Understand Consumers

question 110

Multiple Choice

In order to develop psychographic segments,the marketer must understand consumers'

• A) age,income,and education.
• B) gender,race,and religion.
• C) disposable personal income,benefit perceptions,and alternative egos.
• D) self-values,self-concept,and lifestyles.
• E) buying patterns and behaviors.

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Definitions:

Board Feet

A unit of measure for the volume of lumber, equivalent to a piece of wood one foot long, one foot wide, and one inch thick.

Direct Materials Quantity Variance

The difference between the expected and actual quantity of materials used in production, multiplied by the standard cost per unit of material.

Actual Costs

The real costs incurred in the production of goods or services, including all expenses such as materials, labor, and overhead.

Standard Costs

Predetermined costs for materials, labor, and overhead used to control actual operating costs and to measure cost variances.