In Addition to Calculating the Potential Profitability of a Market

question 111

Multiple Choice

In addition to calculating the potential profitability of a market segment,marketers will also consider

• A) customer loyalty.
• B) defection rates.
• C) the cost of replacing customers.
• D) likely future sales to customers.
• E) all of these

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Definitions:

Equity Theory

A process theory that states that motivation stems from a comparison of the inputs one invests in a job and the outcomes one receives in comparison with the inputs and outcomes of another person or group.

Effort

The amount of energy, time, and resources that an individual invests in completing a task or achieving a goal.

Goals

Targets or desired outcomes that an individual, group, or organization aims to achieve.

Effort

The amount of physical or mental energy applied to achieve a task or goal.