Baby Boomers Represent a Huge Demographic Segment for Travel Marketers

question 8

Multiple Choice

Baby Boomers represent a huge demographic segment for travel marketers. Baby Boomers are also heavily motivated by self-fulfillment, which creates the possibility of ________ segmentation.

• A)geographic
• B)self-concept
• C)psychographic
• D)benefit
• E)behavioral

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Definitions:

Trial Phase

A period of testing or experimentation, especially before implementing something broadly or making it available for sale.

Social Media Zombies

Individuals who spend excessive amounts of time on social media platforms with minimal meaningful interaction or productivity.

Workflow Automation

The use of technology to streamline and automate repetitive business processes, improving efficiency and productivity.

Social Media Robots

Automated bots on social media platforms designed to mimic human behaviors for purposes such as posting content, generating likes, or increasing follower counts.