Marketers Have Found That __________ Segmentation Is Often More Useful

question 43

Multiple Choice

Marketers have found that __________ segmentation is often more useful for predicting consumer behavior than __________ segmentation.

• A) demographic; psychographic
• B) geographic; geodemographic
• C) psychographic; demographic
• D) demographic; behavioral
• E) demographic; benefit

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Definitions:

Direct Labor-Hour

The total amount of time spent by workers directly involved in the production of goods or services, often used in cost accounting.

Manufacturing Overhead Budget

An estimation of all manufacturing costs excluding direct materials and direct labor, planned over a specific period.

Cash Disbursements

The outflow of cash for expenses, purchases, or investments by a business, recorded in the cash disbursements journal.

Manufacturing Overhead Budget

An estimate of the total costs associated with the indirect production activities, excluding direct materials and direct labor, for a certain period.