The Phrase "Birds of a Feather Flock Together" Captures the Idea

question 64

Multiple Choice

The phrase "birds of a feather flock together" captures the idea of ________ segmentation.

• A)geodemographic
• B)benefit
• C)psychographic
• D)loyalty
• E)geographic

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Definitions:

Autonomy

The right or condition of self-governance, or the ability of an individual or organization to make their own decisions independently.

Cost Center

A division whose parent company rewards it for reducing the cost of producing a specified output.

Minimizing Costs

The process of reducing expenses to the lowest possible level while maintaining the desired level of quality or output.

Division

A distinct part of a larger company or organization that focuses on a specific area of business or operation.