Paul Is Considering Psychographics as a Way to Segment the Market

question 42

Multiple Choice

Paul is considering psychographics as a way to segment the market for his small travel agency.This approach to segmentation offers him an advantage because

• A) it is based on underlying reasons why people make choices.
• B) it is easier to use than demographics.
• C) the travel business doesn't respond well to other approaches to segmentation.
• D) psychographics is the preferred method for service businesses.
• E) psychographic segmentation is the least expensive method.

---

Definitions:

Law Enforcement

The system by which certain members of society act in an organized manner to enforce the law by discovering, deterring, rehabilitating, or punishing people who violate the rules and norms governing that society.

Drones

Unmanned aerial vehicles (UAVs) operated by remote control or onboard computers, used for a variety of tasks including surveillance, delivery, and photography.

Opendoor.com

Opendoor.com is an online real estate platform that simplifies the process of buying and selling homes through direct digital transactions.

Competitors

Competitors are companies or entities that offer similar goods or services within the same market, vying for the same customer base.