PRIZM and Tapestry by ESRI Divide and Sort Small Geographic

question 148

Multiple Choice

PRIZM and Tapestry by ESRI divide and sort small geographic areas into categories using 60 or more demographic and lifestyle characteristics.These market research tools are examples of __________ segmentation.

• A) geodemographic
• B) benefit
• C) psychographic
• D) loyalty
• E) geographic

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Definitions:

Indirect Materials

Materials used in the production process that are not directly part of the final product, such as lubricants for machines.

Unfavourable Variance

A financial term referring to a situation where actual costs are higher than planned or budgeted costs, or actual revenue is lower than forecasted revenue.

Standard Costing

A cost accounting technique that uses predetermined costs for assessing the performance of processes and employees by comparing these standard costs against the actual costs incurred.

Seasonal Pattern

The fluctuation in data or activities that occur regularly each year in a predictable manner.