Examlex
How have airline companies implemented loyalty segmentation?
Observations
The act of noticing and noting something with instruments or the senses, often as part of a research process.
Theories
General principles or explanations about how various economic, social, or scientific phenomena operate.
Experiments
Controlled procedures carried out to investigate the effects of specific variables on a subject under study.
Assumptions
Premises or ideas accepted as true without proof, used as the basis for reasoning, discussion, or calculation.
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