Sometimes Brand Names Become Synonymous with a Product Itself

question 93

Multiple Choice

Sometimes brand names become synonymous with a product itself.If that happens,the firm

• A) has achieved brand nirvana.
• B) could lose its trademark.
• C) should try co-branding in order to avoid brand dilution.
• D) should consider a new packaging strategy.
• E) easily eliminates all competition.

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Definitions:

Materials Price Variance

The difference between the actual cost of materials used in production and the standard cost of materials, based on budgeted prices.

Labor Efficiency Variance

The difference between the actual hours worked and the standard hours expected to produce a certain level of output, often used to measure workforce productivity.

Variable Overhead Efficiency Variance

A metric that measures the difference between the actual and budgeted variable overhead costs based on the efficiency of production.

Materials Quantity Variance

The difference between the actual and the standard amount of materials used in production, valued at the standard cost.