Why Do Marketers Often Use Perceptual Maps When Developing Positioning

question 72

Essay

Why do marketers often use perceptual maps when developing positioning strategies?

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Definitions:

Emotional Intelligence

The ability to recognize, understand, and manage one’s own emotions and the emotions of others.

Daniel Goleman

A psychologist known for popularizing the concept of Emotional Intelligence, which emphasizes the importance of self-awareness, self-regulation, motivation, empathy, and social skills.

Workplace

A location or environment where people are employed and engage in a range of tasks related to their job or profession.

Emotions

Complex psychological states that involve physiological arousal, expressive behaviors, and conscious experience.