Education Marketers Have Learned That the Primary Motivations of Most

question 73

Multiple Choice

Education marketers have learned that the primary motivations of most nontraditional college students are self-respect and self-fulfillment.Understanding the values of this market segment allows marketers to

• A) emphasize the benefits these consumers are looking for in a college education.
• B) lower the price for this market segment.
• C) offer alternative courses based on geographic location.
• D) employ loyalty marketing strategies.
• E) utilize micromarketing strategies.

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Definitions:

Lighting

The manipulation or use of light sources to achieve practical or aesthetic effects in environments.

Social Media

Online platforms that facilitate the creation, sharing, and exchange of content and ideas among users.

Sleep Patterns

Refers to the rhythms of sleep and wakefulness, which are influenced by the 24-hour cycle, personal habits, and lifestyle choices.

Paradoxical Sleep

Another term for REM (Rapid Eye Movement) sleep, characterized by active brain patterns and vivid dreaming.