In Order to Maximize Potential,segments and Target Markets Can and Should

question 48

True/False

In order to maximize potential,segments and target markets can and should be defined by more than just geography.

Recognize the role and impact of internal and external change agents.

Understand strategies for managing resistance to change.

Gain knowledge of the processes involved in organizational diagnosis.

Understand the difference between emotions and moods and their triggers.

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Definitions:

Lewin's Law

is not a real key term, but Kurt Lewin's theories broadly include concepts in social psychology such as the change management model (unfreeze-change-refreeze) and group dynamics.

Change

The process through which something becomes different, often leading to new behaviors, patterns, or states in individuals or groups.

Environment

The surrounding or conditions in which a person, animal, or plant lives or operates.

Group Change

The process or phenomenon through which a group evolves, including changes in structure, function, or membership.