In Order to Maximize Potential,segments and Target Markets Can and Should

question 48

True/False

In order to maximize potential,segments and target markets can and should be defined by more than just geography.

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Definitions:

Population Proportions

Population proportions represent the fraction or percentage of members in a population that possess a particular attribute.

Confidence Level

The degree of certainty or probability with which one can expect a result to fall within a specified range.

Confidence Interval

A statistical interval estimate, used to indicate the reliability of an estimate.

Population Proportions

Measures that represent the fraction of the population that possesses a particular attribute or characteristic.