Examlex
Why is a country's infrastructure an important consideration to global marketers?
Source Credibility
The degree to which a recipient perceives the communicator of a message as trustworthy and knowledgeable.
Sleeper Effect
The impact of a persuasive message can increase over time when a discounting cue, such as an invalid source, can no longer be recalled.
Health Promoter
An individual or entity that works towards enhancing the health and well-being of people through various strategies and interventions.
Persuasibility
The susceptibility of an individual to be influenced or convinced by others, often through arguments or persuasion tactics.
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