When Considering Income as a Demographic Variable Affecting Marketing Efforts

question 98

Multiple Choice

When considering income as a demographic variable affecting marketing efforts, marketers need to recognize that

• A)everyone is equal.
• B)income in the United States has become more unevenly distributed.
• C)everyone has been equally affected by the recession.
• D)there is increasing purchasing power among lower-income groups.
• E)middle-income consumers are quickly becoming upper-income consumers.

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Definitions:

Attribution Theory

A psychological theory that explains how individuals infer the causes of their own and other people's behavior, attributing them to either internal dispositions or external situations.

Dimensions

Measures or aspects that define the characteristics of an object, situation, or experience.

Behavior

The behavior or responses of a person or system when influenced by external or internal factors.

Stereotypes

Oversimplified generalizations about a group of people that often do not consider individual differences and can lead to biased judgments.