When Looking at Ethical Issues Associated with the Strategic Marketing

question 98

Multiple Choice

When looking at ethical issues associated with the strategic marketing planning process, questions

• A) should only be addressed during the evaluation stage.
• B) should never be asked; only managers should deliberate marketing ethical issues.
• C) vary at each stage of the process.
• D) are never asked during the implementation stage.
• E) always follow a standard format.

Explain the principles of operant conditioning, including reinforcement types and their impact on behavior.

Distinguish between positive and negative reinforcement and their applications in behavior modification.

Describe shaping and its significance in learning complex behaviors.

Recognize the role of consequences in increasing or decreasing the likelihood of a behavior's recurrence.