Loyalty Programs Are Sales Promotions Designed to Retain Current Customers

question 110

True/False

Loyalty programs are sales promotions designed to retain current customers and encourage multiple purchases over time with the promise of a reward or premium.

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Definitions:

False Information

Incorrect or misleading data, facts, or details that are presented as true despite being untrue.

Support Organizational Policies

Endorsing and upholding the rules, guidelines, and procedures established by an organization.

Covert Components

Internal or hidden elements of thoughts, emotions, or attitudes that are not directly observable by others.

Listening

The active process of receiving, attending to, interpreting, and responding to verbal and nonverbal messages.