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After identifying various market segments that her company could pursue,Lisa evaluated each segment's attractiveness based on size,income,and accessibility.Lisa was involved in
Normative Influence
The impact of the norms of a social group on an individual's behavior, driving conformity to group standards to gain acceptance or avoid social sanction.
Demonstrability
The extent to which the results or benefits of an action or product can be easily observed or proven to others.
Error-Checking Function
The process within a system designed to detect and correct mistakes or inconsistencies to ensure accuracy and reliability.
Motivation
The driving force behind individuals' actions, desires, and needs, prompting them towards goal-oriented behavior.
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