Google and Other Search Engines Allow Marketers to Bid to Have

question 154

Multiple Choice

Google and other search engines allow marketers to bid to have their ads shown when consumers search on keywords related to the firm's products.These marketers are attempting to create value through __________.

• A) product
• B) price
• C) promotion
• D) place
• E) cost-based

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Definitions:

Describe

The act of giving a detailed account or explanation of the characteristics, properties, or attributes of something.

Predict

The act of making an educated guess about the future based on current knowledge, data, or patterns.

Influence

The capacity to have an effect on the character, development, or behavior of someone or something.

Sigmund Freud

An Austrian neurologist known for founding psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.