The Attitudes That Ryan's Customers Develop After They Have Purchased

question 115

Multiple Choice

The attitudes that Ryan's customers develop after they have purchased his yearly lawn care service will become the basis for determining whether they renew each year.He needs to convey ____________ by guaranteeing his work in writing.

• A) reliability
• B) responsiveness
• C) assurance
• D) empathy
• E) tangibles

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Definitions:

Market Segmentation Strategies

Market segmentation strategies involve dividing a broad target market into subsets of consumers, businesses, or countries that have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.

Proactive

Taking initiative by acting in advance of future situations rather than just reacting, thereby controlling circumstances by causing things to happen.

Reactive

Describes a response to events or situations rather than initiating or influencing them.

Customer Needs

The wants or requirements that consumers express to have satisfied by purchasing goods or services.