As the Text States,"Firms Typically Are Most Successful When They

question 10

Essay

As the text states,"Firms typically are most successful when they focus on opportunities that build on their strengths relative to those of their competition." Using the automobile industry in the United States,describe an example of this type of positioning strategy.

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Definitions:

Deviance Results

Outcomes or consequences that stem from behaviors or actions that violate societal norms.

Non-Deviant Associations

Relationships or connections with groups or individuals that conform to societal norms and laws, avoiding behaviors considered deviant.

Differential Association Theory

Holds that people learn to value deviant or nondeviant lifestyles depending on whether their social environment leads them to associate more with deviants or nondeviants.

Deviant Lifestyle

A way of living that deviates from the societal norms and is often viewed negatively by the mainstream society.