The Advertising Message "People Are Not Looking for Quarter-Inch Drill

question 43

Multiple Choice

The advertising message "People are not looking for quarter-inch drill bits; they are looking for quarter-inch holes" suggests that advertising messages need to

• A) emphasize technology.
• B) focus on quality.
• C) inform consumers about opportunities.
• D) focus on solving problems.
• E) engage in mild puffery.

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Definitions:

Compressed Workweek

A flexible work arrangement where a standard workweek is condensed into fewer days, typically allowing employees to have longer weekends.

Job Simplification

The process of breaking down jobs into their simplest components to increase productivity and efficiency.

Telecommuting

The practice of working from a remote location, outside of a traditional office environment, often from home, using technology to stay connected.

Part-Time Work

A form of permanent employment in which the worker works for less than the full-time working week.