Neville Is Trying to Create an Advertising Message That Tells

question 96

Multiple Choice

Neville is trying to create an advertising message that tells consumers how his company's cellular and Internet services differ from other alternatives in the market.Neville is trying to create a(n)

• A) unique selling proposition.
• B) proportional benefit communication.
• C) institutional advertising message.
• D) PSA.
• E) flighting ad strategy.

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Definitions:

Distributive Justice

Refers to the equitable allocation of assets and resources among members of a society.

Body Image Dissatisfaction

Refers to an individual's negative perception of their own body appearance, often leading to emotional distress and related behavioral issues.

Biological Concepts

Fundamental ideas that underpin the study of biology, including the structure and function of cells, genetics, evolution, and the interaction between organisms and their environment.

Cultures

The shared values, traditions, norms, customs, arts, history, folklore, and institutions of a group of people.