The Importance of Supply Chain Management Is Often Overlooked in the Study

question 116

Multiple Choice

The importance of supply chain management is often overlooked in the study of marketing because

• A) marketing has no responsibility for supply chain management.
• B) supply chain management doesn't add much value for customers.
• C) companies do not want customers to know anything about the supply chain.
• D) many of the activities take place behind the scenes.
• E) supply chain management is already transparent.

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Definitions:

Realized Gain

The profit made from the sale of an asset, recognized when the asset is actually sold and the transaction is complete.

Consolidated Financial Statements

Financial statements that present the assets, liabilities, equity, income, expenses, and cash flows of a parent company and its subsidiaries as a single economic entity.

Voting Shares

Shares of a corporation's stock that grant the shareholder the right to vote on corporate matters, such as the election of the board of directors.

Consolidated Financial Statements

Financial statements that present the assets, liabilities, equity, income, and cash flows of a parent company and its subsidiaries as one single entity.