In the "Create Advertisements" Step When Planning and Executing an Ad

question 38

Multiple Choice

In the "create advertisements" step when planning and executing an ad campaign, often the execution style for the ad will

• A)determine the pretesting pulse of the ad.
• B)dictate the type of medium used to deliver the message.
• C)determine which push-pull strategy will accompany the ad.
• D)dictate how advertising will be flighted.
• E)deliver integrated marketing.

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Definitions:

Ottawa Charter

A foundational document from the First International Conference on Health Promotion, dated 1986, that outlines strategies for achieving better health for all.

Chronic Illness

A long-term health condition that may not have a cure and requires ongoing management over a period of years or decades.

Normal Life Span

The average duration of an organism's life, taking into account the range of longevity outliers.

Capacities

The maximum amount that something can contain or the ability to perform, function, or produce.