A Friend of Yours Comments, "I'm Starting My Own Business

question 36

Multiple Choice

A friend of yours comments, "I'm starting my own business. I have a perfect product that no one else can touch, but I have no use for marketing. That's just for the mega-corporations." Which of the following arguments would you NOT use in talking about marketing?

• A) Marketing helps new ventures organize, operate, and assess risk.
• B) Marketers help address unmet customer needs, regardless of the size of the firm.
• C) Marketing focuses on the product, but only as one element. Three other areas are Promotion, Price, and Place.
• D) Marketers are skilled at communicating the value of the product to potential customers.
• E) Marketing isn't essential now, but it will be in a year or two when the product takes off.

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Definitions:

Presidency Powers

The duties, responsibilities, and powers granted to the President of the United States by the Constitution, including serving as the head of state and government, commander-in-chief of the armed forces, and the power to sign or veto legislation.

Congress Powers

The authorities granted to the legislative body of the United States, including creating laws, declaring war, and regulating commerce.

Treaty of Friendship

A formal agreement between two or more nations emphasizing mutual respect and cooperation, often to promote peaceful relations and alliance.