Which of the Two Types of Appeals Does Each of These

question 118

Essay

Which of the two types of appeals does each of these ads represent?(a)"Be all you can be in the Army."
(b)"Enlist in the Army today for $20,000 in educational support."

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Definitions:

Sales Expenses

Costs incurred directly from the selling of goods or services, including things like commissions, advertising, and promotional materials.

Balanced Funds

Mutual funds that invest in a mix of asset classes, typically stocks and bonds, aiming for a balance between risk and return.

Equities

Shares of stock representing ownership interests in companies, offering potential for capital gains and dividends.

Fixed-income Securities

Financial instruments that pay a fixed amount of income, usually in the form of interest or dividends, like bonds or preferred stocks.