In Developing Marketing Strategies,why Is Price Often the Most Challenging

question 63

Multiple Choice

In developing marketing strategies,why is price often the most challenging of the four Ps to manage?

• A) because most managers feel it is the least important element of the marketing mix
• B) because it is the least understood element of the marketing mix
• C) because it has to be based on the promotion budget for the product
• D) because it is difficult to calculate markups for products
• E) because managers don't understand the relationship between benefits and costs