Marketers Can Take Advantage of the Variable Nature of Services

question 29

Multiple Choice

Marketers can take advantage of the variable nature of services by

• A) merging services with products.
• B) customizing services to meet customers' needs.
• C) offering to expedite intangibles.
• D) expanding the standards gap.
• E) using strict standardization.

Understand methods by which reports, especially involving scientific issues, can be inaccurately presented or biased.

Understand the influence and manipulation tactics of government officials on news dissemination.

Recognize the alleged media biases and their implications on public perception.

Gain knowledge on the accessibility of scientific sources to the general public.

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Definitions:

Mental Rotation

The cognitive ability to rotate mental representations of two-dimensional and three-dimensional objects.

Mental Maps

Internal representations of physical locations, helping individuals navigate and understand spatial environments.

Propositional View

The propositional view is a perspective in cognitive science and philosophy that suggests that knowledge, thought, and mental activities are structured in propositions or statement-like entities.

Barbara Tversky

A cognitive psychologist known for her research in the fields of spatial reasoning and collaborative cognition.