How Can Services Marketers Use Customer Complaints to Better Understand

question 125

Essay

How can services marketers use customer complaints to better understand customer expectations?

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Definitions:

Pie Charts

A type of graph in which a circle is divided into sectors that each represent a proportion of the whole.

Numerical Values

Quantitative figures or numbers that represent data, measurements, or quantities.

Line Charts

A type of chart used in data visualization that displays information as a series of data points connected by straight line segments.

Big Data

Refers to extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.