Which of the Following Is Not a Characteristic of Products

question 84

Multiple Choice

Which of the following is not a characteristic of products in the maturity stage of the product life cycle?

• A) Laggards are a major focus of marketing efforts.
• B) Price competition is intense.
• C) Marketing costs increase as firms defend their market share.
• D) The market may become saturated because nearly all potential customers have adopted the product.
• E) To increase the customer base,firms consider entry into new markets and new market segments.

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Definitions:

Cognitive Dissonance Theory

A psychological theory that suggests discomfort arises from holding two conflicting beliefs, leading individuals to change their attitudes or beliefs to reduce the dissonance.

Contemptuous

Showing a strong feeling of disdain or scorn for someone or something.

Asch Line-length Experiment

A psychological experiment by Solomon Asch that demonstrated the influence of group pressure on conformity, particularly in the assessment of line lengths.

Confederates

Individuals who are aware of the experiment's purpose and work with the researcher to simulate a social situation in order to manipulate the experimental setting, but are presented to participants as fellow participants.