The Diffusion of Innovation Theory Focuses on

question 115

Multiple Choice

The diffusion of innovation theory focuses on

• A)the geographic boundaries of innovation.
• B)the relationship between pioneer brands and imitators.
• C)the psychological traits of innovators.
• D)the rate at which consumers are likely to adopt a new product or service.
• E)the way a product moves through the product life cycle.

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Definitions:

Variables

elements, features, or factors that are liable to vary or change within a research or experimental design.

Psychological Research

The systematic investigation into the mind and behavior through controlled experiments, observations, and analysis.

Dependent Variable

The outcome; the factor that can change in an experiment in response to changes in the independent variable.

Aggressive Behavior

Actions that are intended to cause harm or increase social dominance, often manifesting through physical or verbal threats.