________ Segmentation Is the Most Common Basis of Consumer Market

question 111

Multiple Choice

________ segmentation is the most common basis of consumer market segmentation because these segments are easy to define and usually easy to reach.

• A)Geographic
• B)Psychographic
• C)Behavioral
• D)Benefits
• E)Demographic

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Definitions:

Nonprofit Agency

An organization that operates for charitable, educational, or social purposes rather than for profit, reinvesting revenue back into its mission.

Solicited Proposal

A solicited proposal is a request for proposals submitted in response to an organization's call for proposals, indicating a need for services or products.

Request for Proposal

A document issued by an organization to solicit proposals from suppliers and contractors.

Wellness Program

An initiative designed by organizations to promote healthy lifestyles among their employees, often including activities or resources related to health and fitness.