The Diffusion of Innovation Theory Is Useful to Marketers in Helping

question 136

Multiple Choice

The diffusion of innovation theory is useful to marketers in helping them

• A)adjust to the performance life cycle.
• B)avoid the cost of concept testing.
• C)predict which types of customers will buy their product immediately and later.
• D)predict how long it will take for a new product to gain market acceptance.
• E)determine a target market.

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Definitions:

Opinion

An unsubstantiated belief in or conclusion about what seems to be true according to an individual’s personal thoughts.

Concrete Evidence

Concrete evidence refers to tangible, specific proof that leaves little room for doubt or questioning in the context it is presented.

Value Judgment

An assessment that reflects personal beliefs or opinions about the worth, desirability, or importance of something.

Cultural Norm

Shared behaviors, values, or beliefs that are considered acceptable or standard within a specific culture.