Television Advertising Has Recently Expanded to Include "Mini-Ads," Which Are

question 61

Multiple Choice

Television advertising has recently expanded to include "mini-ads," which are short ads lasting 5 to 10 seconds.These ads are most useful in advertising to men,since men are more likely than women to channel surf during commercial breaks.Given this fact,this type of advertising will be more useful to marketers engaged in __________ segmentation.

• A) demographic
• B) psychographic
• C) behavioral
• D) benefits
• E) geographic

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Definitions:

Advertising Campaign

A series of coordinated promotional efforts designed to achieve specific marketing objectives.

Longer-Lasting Apparel

Clothing designed for durability and extended use, often focusing on high-quality materials and timeless design to reduce waste and environmental impact.

Technology

The application of scientific knowledge for practical purposes, especially in industry, where it encompasses processes, methods, or devices.

Mild Puffery

Promotional statements that are subjective opinions, exaggerations, or bluffs, used to create a positive image but not intended to be taken literally.