Education Marketers Know That the Primary Motivations of Most Nontraditional

question 44

Multiple Choice

Education marketers know that the primary motivations of most nontraditional college students are self-respect and self-fulfillment,so they craft their marketing message to emphasize the benefits these consumers are looking for in a college education.Which type of segmentation method was used to segment this market?

• A) psychographics
• B) demographics
• C) geographics
• D) geodemographics
• E) behavior

Evaluate the profitability of using existing resources versus obtaining new resources.

Understand the role of sunk costs, opportunity costs, and avoidable costs in financial decision-making.

Determine the optimal product mix in situations of limited resources using contribution margin analysis.

Assess the financial implications of discontinuing a product, segment, or department.

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Definitions:

S&P 500 Index

A stock market index that measures the stock performance of 500 large companies listed on stock exchanges in the United States, widely regarded as the best single gauge of large-cap U.S. equities.

Pork Bellies

Futures contracts traded on the commodity markets, representing 40,000 lbs of frozen, trimmed bellies from hogs, which are used to make bacon.

Cash Delivery

The process of settling a futures or options contract by exchanging the cash equivalent of the asset rather than the physical asset itself.

Futures Contracts

Futures contracts are standardized legal agreements to buy or sell something at a predetermined price at a specified time in the future, between parties not known to each other.