As a Promotion Technique, Samples Are Often Used for New

question 103

Multiple Choice

As a promotion technique, samples are often used for new products when ________ will influence the diffusion of the product.

• A)relative advantage
• B)compatibility
• C)observability
• D)complexity
• E)trialability

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Definitions:

Saccades

Rapid, abrupt movements of the eyes that abruptly change the point of fixation.

Voluntary Fixation

A consciously controlled process of stabilizing focus on a particular stationary or moving object.

EOG

Electrooculography, a technique for measuring the corneo-retinal standing potential that exists between the front and the back of the human eye.

Snellen Eye Chart

A chart used to measure visual acuity, consisting of rows of letters decreasing in size, which is read from a standard distance.