Firms Use a Differentiated Targeting Strategy Because

question 145

Multiple Choice

Firms use a differentiated targeting strategy because

• A) it is easier than mass marketing.
• B) it helps obtain a bigger share of the market.
• C) it is better than focusing on individual or small groups of potential customers.
• D) most market segments are too small to be profitable.
• E) banks are more willing to extend credit to companies with this strategic approach.

---

Definitions:

Stress Theory

A theory suggesting that stress results from an individual's perception that demands exceed the personal and social resources they are able to mobilize.

Family Violence

encompasses a range of abusive behaviors that occur within a family, including physical, emotional, and sexual abuse.

Intense Stress

A high level of psychological pressure or strain, which can impact an individual's mental and physical health.

Serious Family Violence

Acts of family violence characterized by severe physical harm, serious emotional abuse, or life-threatening actions towards family members.