Television Advertising Has Recently Expanded to Include "Mini-Ads," Which Are

question 61

Multiple Choice

Television advertising has recently expanded to include "mini-ads," which are short ads lasting 5 to 10 seconds.These ads are most useful in advertising to men,since men are more likely than women to channel surf during commercial breaks.Given this fact,this type of advertising will be more useful to marketers engaged in __________ segmentation.

• A) demographic
• B) psychographic
• C) behavioral
• D) benefits
• E) geographic

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Definitions:

Market Interest

Refers to the general level of interest rates in the market at any given time, affecting how much it costs to borrow money or the returns on investments.

Substitute Good

A product or service that consumers can use in place of another product or service, often when prices rise or the original becomes unavailable.

Wood Pulp

A material prepared from wood by a chemical or mechanical process used in the production of paper and cellulose products.

Quantity Supplied

The amount of a good or service that producers are willing and able to sell at a given price within a specified time period.