PRIZM and Tapestry Divide and Sort Small Geographic Areas into Categories

question 63

Multiple Choice

PRIZM and Tapestry divide and sort small geographic areas into categories using 60 or more demographic and lifestyle characteristics.These market research tools are examples of __________ segmentation.

• A) geodemographic
• B) benefit
• C) psychographic
• D) loyalty
• E) geographic

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Definitions:

Employment Trends

Patterns or changes in the job market and employment practices over a period, often analyzed to predict future employment scenarios.

External Labor Market

The pool of potential job candidates from outside the organization.

Engineering Graduate

An individual who has completed a degree program in engineering, equipping them with technical and analytical skills for problem-solving in various sectors.

Contract Worker

An individual employed on a non-permanent basis to complete specific tasks or projects, typically operating under a formal agreement.