How Do You Create and Use a Perceptual Map? What

question 145

Essay

How do you create and use a perceptual map? What positioning criteria might toothpaste manufacturers use in creating a perceptual map?

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Definitions:

Vertical Line

A straight line that runs up and down, perpendicular to a horizontal line.

Blinking

A rapid opening and closing of the eyelids or a flickering of light, or to describe text or an object that appears and disappears on a computer screen to attract attention.

Heavy Border

A thick line used around the edges of an element in a document or screen to emphasize its boundary or to make it stand out.

Networking

The act of interacting with others to exchange information and develop professional or social contacts.